Marketing Pack

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The Lamkin Marketing Pack

Here at Lamkin we want to help our retailers sell more grips. The Lamkin Marketing Pack is designed with the input of PGA Professionals to help retailers have more effective and more regular re-gripping conversations with their members.

While our focus is grips, the content of the pack relates to communication and is applicable across a wide range of Pro-Shop products.

Content Included:

Club Signage

• We have provided posters in two formats – jpg for printing direct from a P.C. printer and pdf for printing via a professional printer. These are both available in A3 and A4 size and promote the benefits of re-gripping and specific gripping events at the club (including area to fill in date and venue)

Grip Event Ideas

• Hosting a regripping event at the club is one of the best ways to drive grip sales. You will get sales on the day, in the weeks to come and as an annual source of income. This folder outlines suggestions for activities that could be run all together or individually that will drive profits. Also included is a case study, printed in Golf Retailing magazine, that Lamkin ran with St.Neots Golf Club.

Newsletter Templates

• Newsletter templates are in two forms – promoting re-gripping and promoting a gripping event. These can be edited to include club details and sent straight to the club database or the content can be pasted into your existing newsletter system.

Social Media Plan & Information

• This section is designed to help get the best out of your Social Media presence. We've included the 5 Golden Rules of social media, a sample calendar of Facebook posts to promote regripping and grip events, ready-made graphics to drop into your social media posts, best practice examples of Facebook and Twitter posts and a guide to golf industry twitter accounts. With engaging, prepared content, this guide to social media offers something for beginners and experienced users alike.

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